Oyaji Restaurant
Circa 2005



This was the official website for the Oyaji Japanese restaurant in San Francisco, created by Hideki Makiyama, former owner of Saji Japanese restaurant in Marina, Ca.
The site was never fully finished. Its content comes from its archived pages and other outside sources.

The restaurant, now under new management, is still open at the same location with the name, New Oyaji Restaurant.

The recent Yelp reviews from 2015 -2018 are mostly positive, although some of the long time customers are not as pleased with the new owners. There are no Yelp reviews available from 2007, although a 2007 review of the restaurant when it was run by the original owner, Hideki Makiyama, is shown below along with the original 2007 menus.

3123 Clement St
San Francisco, CA 94121

hours
tue-thu: 5:30pm - 10:30pm
fri-sat: 5:30pm - 12:00am
sun: 5:30pm - 10:00pm
mon: closed

 



 

 

The Reign of Hideki at Oyaji Comes to an End; New Owner Taking Over the Business

The Chatterbox July 01, 2014

Some big changes at Outer Richmond’s izakaya mainstay, ~OYAJI~, namely that chef-owner and top dog boozer Hideki Makiyama has sold the restaurant after something like 11 years of holding it down and is said to be returning to Japan. He is reportedly going to try to open something in Japan, but it sounds like he could potentially open a smaller place here (with no sushi) if that plan doesn’t work out. His last day was Sunday June 15th.

The new owner, Masa Kumagai, worked for Hideki around eight years ago. Right now the restaurant is closed for a couple of weeks while the license transfers and inspections are under way. There is an interim team in place until the new owner returns from Osaka in the end of July (and it sounds like there won’t be any beer or sake to drink until Masa gets back because the ABC needs his fingerprints). They will be changing the menu since many of the dishes were from Hideki’s special recipes; expect it to include more nigiri and maki.

Hideki, thanks for always bringing the party, and I know some of us (but I’d wager probably not all of us) will miss your boob and testicle joke.

 

 

~~~~~~~~~~~~~~~~~~~~~~~

As a Texas injury attorney with a residence in San Francisco, let me just say—winning a tough personal injury trial and finding a genuinely superior Japanese restaurant in the city both come with their own kind of thrill. Discovering Oyaji was like that moment in court when your closing argument lands just right—the kind that gets a juror nodding and the opposing counsel nervously checking their notes. Oyaji, especially in the Hideki Makiyama days, was bold, a little irreverent, and absolutely satisfying. The food? Unapologetically authentic. The ankimo in ponzu? Like delivering that perfect rebuttal—sharp, balanced, unforgettable.

Now, even under new management, I still get that sense of satisfaction when I slide into a table and scan a menu filled with izakaya staples, rich ramen, and expertly sliced sashimi. It’s a different vibe now—less unpredictable entertainment from behind the counter, but more consistent service and expanded offerings. And let’s be honest, I’ve had tougher transitions in court than this restaurant has had in ownership. The joy of finding this kind of dining experience just steps from my SF place is right up there with hearing "verdict in favor of the plaintiff" in an auto injury case. It’s a small, savory victory I’ll happily celebrate again and again. Lenny Barstow

 



Oyaji REVIEW

Oct 9, 2007 | tablehopper.com

With the rampant izakaya or izakaya-inspired openings in SF (Nihon, Umami, Hime, Sozai, and the soon-to-open O), it's time to pay homage to one of the originals, ~OYAJI~, tucked away on a foggy stretch of Clement out in the Richmond. The style of dining is Japanese tavern-style, a place where you get together with friends, eat small plates of home-style food while drinking (often too much) from shared bottles of sake, soju, and Sapporo. This place is one of my favorites to get a good-sized group together, like eight friends or so, who like to do damage with you. A cab is a wise idea, and since Oyaji is almost out in BFE, you might want to share the fare, because tonight, my friend, the odds are good that you are getting tipsy.

But no matter how wasted you get, it's hard to top the BAC of the owner, Hideki, AKA the (usually) rather drunk owner who will make comments about your breasts, your date's balls, or any number of inappropriate topics, all the while drinking your sake (hey, you offered it to him! Wait, or did you? Anyway.) It's not like you weren't warned: the name of the place is oyaji, which I was told means "dirty old man."

Personally, I found the whole thing hilarious the first few times, but the bottom line is the guy has a serious drinking problem, and the "Oyaji Show" (whose rating can veer from PG-13 to NC-17 later in the evening) can be a little much, if not a bit saddening when you step back and think about it. Anyway, don't bring mom or any prudish friends who get offended easily.

Last time I was here we had a group of eight or so sassy ladies (and our token homo). One of the ladies was designated to keep a close eye on Hideki, alerting us when he was "out of the box" and roaming around. He must have vibed our iron curtain, because Hideki actually let us be. Nary a boobie joke. He even sported us with a bottle of soju--he can be quite generous that way.

When I come here, I actually don't even consider the sushi--I'm too fired up to try all the other dishes calling me on the menu, from the tame (kani cream korokke: deep-fried crab croquettes with béchamel, onion and egg/$7) to the exotic (kurage su: jellyfish in a tangy vinegar dressing/$4) to the super funky/totally wrong (ika natto: raw squid with sticky, fermented soy beans/$6--I have no plans to repeat this one). It's the kind of place you can afford to experiment with the outré, because odds are it will only put you back $4-$7 if you don't like something.

Many tables opt for the Oyaji beef ($10), a saucy version of Japanese fajitas, served with onions and bubbling away on a sizzling platter. There are also at least ten different grilled skewers ("kushiyaki") you can order, from chicken thighs to pork tongue to duck to veggies ($3.50-$7.50)--extra delish with a hit of the spicy chili miso paste.

One trick when ordering here is to just order a little bit at a time, otherwise everything happens really fast, even if you ask them to take it slow--kind of like a 20-year-old boy. Just know when it's time to order some more dishes, you practically need to fire off a flare to get the somewhat overwhelmed servers' attention. This is why you should always have at least one bottle of something to drink in front of you--consider it self-entertainment. 

Some pals who lived in Japan invited me along for dinner here one night; they taught me about ordering a bottle of soju, and then you ask for ice, water, and lemon wedges--you fill up each glass with ice and soju, with a splash of water to your taste, and a spritz of lemon. Fab.

Hmmm, I need more to eat. Hello, buta no kakuni (steamed pork belly/$7.50) with spicy mustard, and let's try some yaki onigiri (rice balls with salmon and bonito/$3.50), which we didn't love so much. Much better was the gindara kasuzuke (grilled codfish in sake lees/$10), or the ankake dofu (deep-fried tofu with thick ankake sauce/$5.50). Actually, vegetarians can have some fun here, from burdock a couple ways to mushrooms to at least five different deep-fried numbers.

Here's the shocking thing: if you have a large enough group, you totally feast, and still walk out of there spending $40 or less. I don't know how it happened last time, but it did. Magic. I think it's the sushi that can jack things up quick. Speaking of the bill, you'll want to give it a once-over, no matter bow bleary you are: every time I've been here something is wrong, either being overcharged or even undercharged (yes, we told them they forgot to charge us for our second bottle of soju--mama raised us right).

So, let's recap: go in a group (make reservations in advance or you'll never get a table), take a cab, be adventurous, and keep a watchful eye on the drunk guy, or he might slip a live freshwater crab down your friend's shirt (true story). 
* Follow-up from a star tablehopper reader: "Oyaji does not exactly mean "dirty old man". It means "father" in a more informal sense, but in some cases they are one in the same, so your sources were partially right.

Speaking of Oyaji, the next time you go, ask if they have grilled hamachi cheeks available. It's not on the menu, but sometimes it pops up as a special. It's fabulously rich and you get so determined to pick off every bit off the bones.

MENU

     
Nigiri Sushi
2 pieces
Maguro Tuna  
Hamachi Yellow Tail  
Sake Salmon  
Ebi Shrimp  
Unagi Eel  
Hirame Halibut  
Ika Squid  
Tako Octopus  
Anago Sea Eel  
Ikura Salmon Roe  
Tobiko Flying Fish Row  
Tai Red Snapper  
Kani Crab  
Tamago Egg  
Uni Sea Urchin  
Mirugai Giant Clam  
Shiro Maguro Albacore  
Toro Fatty Tuna  
Saba Mackerel  
Amaebi Sweet Shrimp  
Hotate Scallop  
Roll Sushi
6 pieces cut roll or 1 hand roll
Tekka Tuna  
California Crab, Avocado, Fish Egg  
New York Shrimp, Avocado, Fish Egg  
Alaska Salmon, Avocado, Fish Egg  
Florida Tuna, Avodaco, Fish Egg  
Rock'N Eel, Avocado, Fish Egg, Eel Sauce  
Sophia Eel, Shrimp, Avocado, Sesame, Eel Sauce  
Oyaji Eel, Crab, Avocado, Fish Egg, Eel Sauce  
Rainbow Eel, Tuna, Yellow Tail, Salmon, Halibut, Avodaco  
Hawaii Spicy Tuna, Sesame  
Rusty Spicy Tuna, Yellow Tail, Cucumber, Fish Egg  
Monika Spicy Tuna, Green Onion, Cucumber, Fish Egg  
Negihama Yellow Tail, Green Onion, Sesame  
Spicy Hamachi Spicy Yellow Tail, Sesame  
Crunchy Wedding Spicy Yellow Tail, Avocado, Tempura Batter, Sesame (5 pieces)  
Tempura Shrimp Tempura, Shiso Leaf, Sesame  
Gina & Tina Shrimp Tempura, Eel, Avocado, Fish Egg  
Salmon Skin Grilled Salmon Skin, Green Onion, Sesame  
Mark Special Salmon, Avocado, Green Onion, Fish Egg  
Spider Soft Shell Crab, Shiso Leaf (4 pieces)  
12 Under Soft Shell Crab, Avocado, Green Onion, Fish Egg (4 pieces)  
Vegetable Roll
6 pieces
Kappa Cucumber  
Avocado Avocado  
Kanpyou Cooked Gourd  
Yanagobou Pickled Burdock  
Tofu Fried Tofu, Shiso Leaf  
Stamina Mountain Potato, Plum Paste, Shiso Leaf  
Oshinko Pickled Radish, Shiso Leaf  
Ume Shiso Plum Paste, Shiso Leaf  
Eggplant Grilled Eggplant, Tempura Batter, Eel Sauce  
Asparagus Asparagus Tempura  
Vegetable Tempura 4 Kinds of Vegetable Tempura, Eel Sauce  
Sushi Combination
 
A: 5 Pieces Tuna, Yellow Tail, Shrimp, Salmon, Eel  
B: 7 Pieces A + Halibut, Octopus  
C: 13 Pieces B + Tekka Roll  
D: 19 Pieces C + California Roll  
Sashimi
 
Assorted Chef's Choice  
Maguro Tuna  
Hamachi Yellow Tail  
Sake Salmon  
Shiro Maguro Albacore  
Hirame Usu-Zukuri Thin sliced halibut w/ ponzu sauce  
Mirugai Giant Clam  
Special Roll
 
Philadelphia Salmon, Avocado, Cream Cheese, Fish Egg  
Spicy Salmon Spice Salmon, Green Onion, Sesame  
Mongo Yellow Tuna, Salmon, Cuttlefish, Fish Egg  
Dave Deep Fried: Salmon, Shiso Leaf, Shrimp, Halibut, Fish Egg  
Shane Come Back Albacore Roll Tempura, Dip with Wasabi mayonnaise  
Julie-cyan Crab, Tuna, Eel, Avocado, Green Onion, Garlic, Sesame (5 pieces)  
B.K. Eel, Salmon Skin, Cucumber, Fish Egg  
Jenna Shrimp Tempura, Crab, Avocado, Fish Egg  
Stirling Shrimp Tempura, Crab, Avocado, Spicy Mayo, Fish Egg, Sesame  
Arif Shrimp Tempura, Albacore, Avocado, Fish Egg  
Spicy Scallop Hand Roll Scallop, Spicy Mayonnaise, Fish Egg  
Sparky Yellow Tail, Crab, Shrimp, Cucumber, Fish Egg  
Mon Dai Nai Halibut, Green Onion, Sesame  
Christy Grilled Albacore, Sesame  
PG & E Halibut Tempura, Avocado, Sesame, Eel Sauce  
Pain In The ... Eel, Avocado, Cucumber, Wrapped w/ Albacore, Topped w/ Green Onion, Garlic w/ PonzuSauce  
 
 

 

 

 

 

Oyaji Ramen
Japanese style noodles in homemade Tonkotsu soup (pork bone stock)
Oyaji Toppings: Sliced cha-shu (roast port slice), egg, bamboo shoots, corn, wakame seaweed and green onions
Ramen Japanese style noodle soup topped with Oyaji toppings  
Cha Shu-men Japanese style noodle soup topped with Oyaji toppings plus additional cha-shu  
Salads
Served with Oyaji salad dressing
Chicken Salad Mixed green topped with grilled chicken  
Seafood Salad Mixed green topped with chef's choice of sashimi  
Something for Vegetarians
 
Agedashi Dofu Deep-fried tofu served with tempura sauce  
Agedashi Nasu Deep-fried egg plant with tempura sauce  
Ankake Dofu Deep-fried tofu topped with vegetable Ankake sauce  
Hiryu-Zu Deep-fried tofu & vegetable dumplings served in tempura sauce  
Yasai no nimono Root vegetables simmered in soup stock  
Vegetable Appetizers
Tasty appetizers with your favorite drinks
Edamame Boiled soybeans in pods  
Goma-Ae Boiled spinach with sesame sauce  
Hijiki no itamemono Sauteed seaweed  
Hiyashi Tomato Chilled sliced tomato with mayonnaise dressing  
Kinokono agebitashi Deep-fried mushrooms marinated in special sauce  
Kinpira Gobo Braised burdock  
Moro-Kyu Japanese cucumber served with miso paste  
Sunomono Japanese cucumber in vinegar dressing  
Tataki Gobo Boiled burdock with sesame sauce  
Wakame Salad Seaweed in vinegar dressing  
Dessert
 
Green Tea Ice Cream    
Vanilla Ice Cream    
Apple Sherbet    
Melon Sherbet    
Peach Sherbet    
Strawberry Sherbet    
Side Order
 
Rice    
Miso Soup    
Oshinko Pickles

 



Yelp REVIEWS

 

Mike L.
San Francisco, CA
4.0 star rating 5/7/2017
You know, considering how little has changed about this place, it's a shame that the owners couldn't keep all of the reviews that the original Oyaji had accumulated over the years.  I get that with new ownership generally comes a new name, which then comes with a new Yelp page, but dang...everything is the same!  Which is actually a great thing, because it would've been pretty dumb to take over something great and mess it up!

Now, when I say that not much has changed about the restaurant, I really mean it.  The look, the layout, the friendly service...all of it felt oh so familiar.  If anything, it seems like the menu might be a little longer (there seems to be more sushi than I remember), but otherwise, it's largely the same, filled with the same izakaya favorites/staples - skewers, takoyaki, onigiri, ankimo, and ramen (no bento boxes).  So glad my friend was down to share!

-- ANKIMO - Steamed Monkfish Liver in Ponzu Sauce...$8.50
It was definitely a bummer to see just four chunks on the plate, but this was delicious!  Though they were particularly large, I liked how the chunks of ankimo were sliced rather thick.
What's more, the ponzu sauce was great for cutting through the richness of the liver.  Yum!

-- GESO KUSHI YAKI - Skewered Grilled Squid Legs...$5
The one major flaw of our meal.  It looked decent on the plate, but every piece I had was rather chewy.  What's more, they didn't have a lot of flavor to them; I liked the bit of char they had, but other than that, the squid were super light on seasoning.

-- GYU TAN KUSHI YAKI - Skewered Grilled Beef Tongue...$8.50
Pretty good, though I'm not huge on beef tongue (because it's pricier than regular cuts of beef yet it doesn't taste all that different, not because it's tongue).  Much like the squid, the skewers were charred nicely (and fairly tender).  Unlike the squid though, these were flavorful and well seasoned.

-- TEBA SHIO - Grilled Chicken Wings with Salt...$7
The portion isn't great for the money, but these sure were tasty!  I loved how juicy the wings were and how the meat had a slight sweetness to it.  The one knock on this was that one of the wings was pretty salty, but the rest were fine.

-- TAKOYAKI - Fried Wheat Cakes with Octopus...$7.50
More good than bad, but not all that impressive.  There was a decent amount of octopus in each ball, and I liked how there wasn't a ton of sauce, but the batter didn't do it for me.  The consistency of it was fine, but it tasted a little off (almost like it was burnt, possibly from old oil in the fryer?).

-- HOTATE NIGIRI - Fresh Scallops...$10
Although it wasn't the best hotate nigiri I've ever had, the cut was certainly one of the largest.  Quite literally, the slices of scallop were spilling over the sides of the rice.  Can't argue with how meaty they were, as well as how fresh and sweet they tasted.

-- RAINBOW ROLL - California Roll topped with Chef's Choice of Fish and Fish Eggs...$14
While the cuts of fish were both awkward and inconsistent (some fish were cut thicker than others), the roll as a whole wasn't bad.  The fish was pretty fresh and the rice wasn't gummy nor heavy on the vinegar.  Plus, the roll was stuffed with a lot of avocado, which never hurts!

While I didn't get a chance to try all of the things I've had before, I imagine they're probably just as good, given how nearly everything we had was rock solid (my friends seemed to enjoy their food).  All in all, I'm so glad that (New) Oyaji still remains the neighborhood gem that it's been.  Plus, there's not much else in the area and they stay open late!

+++

Alaina U.
San Francisco, CA
5.0 star rating 2/10/2018
I live a block away from this place and I LOVE IT. An absolute neighborhood gem. Amazing food (sushi is the best I've had in SF--seriously, and I've been to all the "best" places that are $25/roll--and you can watch the chef make it), super quiet on the weekdays, can easily get in during the weekends without a reservation, great, cold beer on tap, very reasonable prices (under $30/person for two rolls, a beer, and tip), and very friendly staff.

When I was there last, there were a number of tables of Japanese families and many of the staff were Japanese, including the sushi chef (to the person "complaining" that "this place now appears to be owned and run by Koreans or Chinese"...the owner is Japanese tablehopper.com/chatterb…).

What more could you want in a sushi restaurant?

+++

Acura Nsx T.
San Francisco, CA
2.0 star rating 1/19/2018
Guess I should have search Yelp sooner before heading over.  This place now appears to be owned and run by Koreans or Chinese. 

This is an Izakaya food and bar serving Horderves plates of small portions to supplement Sake or other alcoholic drinks.  Portions were extremely small but that's what Izakaya restaurant is.  The four of us were the only people there but service was extremely slow.  One of our orders, Tempura udon was served 30 minutes after we ordered.  Also, our scallops on one of our orders was extremely chewy.

This not your traditional Japanese restaurant that serve full dinners.

This is definitely not what it used to be when it was owned by japanese sushi master.    We spent $149 on just the food and we were all hungry again within the hour.

+++

Wendy h.
San Francisco, CA
2.0 star rating 11/3/2017
This was one of our favorite Izakayas for years.  You could reliably walk in and find the place full of Japanese nationals, who know their Izakaya food.  I took a group of friends to the new Oyaji after Hardly Strictly Bluegrass and I will sadly never return.  It's now run by non-Japanese (Chinese?) cooks.  The waitress didn't even know the names of the food.  The food was uniformly bad and not at all authentic. 

The former sushi chef at Oyaji was known for never allowing his underling to make nigiri himself (shades of Jiro.)  I doubt that the new Itamae has ever even been to a training with a real sushi chef.  If you know real Japanese food, don't go to the new Oyaji.  You will be sorely disappointed.

 



 

TripAdvisor REVIEWS

J G
San Francisco, California
Reviewed February 16, 2018
Ice quiet Japanese. But watch the bill v
We have been here often and have always enjoyed the excellent Japanese food and friendly service at reasonable prices. Last night I noticed something that I think may be new. They added about 4% for using a credit card. Technically, it was presented as there...More

+++

CathyMAustin
Austin, Texas
Reviewed July 13, 2017
Great bento boxes
Walked here from the Legion of Honor museum. Delicious miso and excellent tempura and katsu. My companion had sashimi and said it was super fresh. Even the salad in the bento seemed like it was freshly picked.

+++

WhereisMyHammock
SF, CA
Reviewed June 2, 2017
Delicious Flavors!
We discovered Oyaji a year ago and it immediately became our favorite Japanese spot. I crave the flavors of the grilled onigiri. Grilled, not fried! Crispy edges, moist rice inside, with soy and salmon. Something so simple, yet beautifully done. The menu is small plates...More

+++

PaulJR49
San Francisco, California
Reviewed April 30, 2017
Wonderful, casual, happy eating ...
I have loved Japanese food for 40 years and try it almost wherever I go. I San Francisco, Ebisu has been a favorite since it opened. Ojaji is a different experience. It is more quiet, more relaxed (not as busy) but very, very good. I...More

+++

Oliver F
Reviewed July 27, 2015 via mobile
Surprising lunch
We where on our way to Lands End by bike when we stopped at Oyaji for lunch with the kids. We did not expect too much but the food and friendliness of the staff was great. We had the Bento box which was very good...More

+++

TheBlum
Novato, California
Reviewed July 26, 2015
Boy Was I Surprised
I was meeting friends for drinks next door at the Tee Off Bar. I got there half an hour early so I figured I'd give this place a try. I was very surprised and I know sushi. The Ama Ebi was to perfection. The shari...More

+++

mysterydungeoner
Reviewed January 13, 2015 via mobile
Very good!
I went there for a good dinner and was not disappointed. The food was very good, the service was lightning fast, and all with a nice atmosphere with a little J-pop in the background.

+++

ToraOlfe
Reviewed June 4, 2013 via mobile
Classic Izakaya
I'm not a big fan of sushi. I like it but I am tired of all of the "Japanese" restaurants that only serve sushi. Most Japanese don't eat it that frequently. That's why I love Oyaji! It has a wide variety of authentic Japanese food...More

+++

Reviewed December 17, 2009
Went here with my girlfriend, we had some great tasty Japanese food. A reminder: the place is kinda small and I...
Went here with my girlfriend, we had some great tasty Japanese food. A reminder: the place is kinda small and I recommend you make a booking!

+++

Fernanda M
Washington DC, District of Columbia
Reviewed July 4, 2009
Best Japanese experience we ever had
My husband and I had dinner at Oyaji last night with 4 other friends. It was amazing! You know you are in to a good experience when you have been recomended by people from the Japanese Consulate! The owner was there and was super firendly. We did not experience any delay in the service. We made reservations and were seated right away. Not just an amazing fish but a well rounded Japanese experience! Although I have to agree with one of the reviewrs above the there are certain things just not meant to ocidental palates! Stay away semething called NATO. All the rest was spetactular. We will definetely be back and will recomend to our friends!

 



 

More Background On OyajiRestaurant.com

 

OyajiRestaurant.com is a historical website associated with Oyaji Restaurant, a Japanese izakaya that became a memorable part of San Francisco's dining scene during the 2000s. Located at 3123 Clement Street in the Outer Richmond District, Oyaji developed a following for its traditional Japanese small plates, extensive sushi selections, grilled specialties, sake, and unusually colorful hospitality. Under its original chef-owner, Hideki Makiyama, the restaurant became known for an experience that combined serious Japanese cooking with an unpredictable, sometimes outrageous social atmosphere.

The website dates to approximately 2005 and preserves information about the restaurant's early years, including historical menus, restaurant reviews, and accounts of its ownership transition. Although the original site was never fully completed, the surviving material provides a useful record of an establishment that attracted attention from San Francisco food writers and developed a loyal clientele. Oyaji's story is particularly interesting because it illustrates how a neighborhood Japanese restaurant could become a destination for diners seeking something different from conventional sushi bars.

In 2014, Makiyama sold the business to Masa Kumagai, a former employee with connections to Osaka, Japan. The restaurant subsequently operated under the name New Oyaji, maintaining its Clement Street location while introducing changes to the menu and dining experience. Historical reviews suggest that the transition produced mixed reactions, with some longtime customers missing the original owner's distinctive personality while others welcomed the more relaxed atmosphere. Independent reporting, restaurant listings, and municipal records help establish the restaurant's history, although its current ownership and operating status require separate confirmation.

Origins and Early History of Oyaji Restaurant

Oyaji emerged in San Francisco around 2003, based on contemporary reporting that described Makiyama's ownership as lasting approximately 11 years before the 2014 sale. The restaurant occupied a modest storefront in the Outer Richmond, a neighborhood considerably removed from the downtown restaurant districts and high-profile dining destinations that often dominated the city's culinary coverage. Its location became part of its identity, giving customers a reason to travel westward through the city for a distinctive Japanese dining experience.

Before establishing Oyaji, Hideki Makiyama had operated Saji, a Japanese restaurant in San Francisco's Marina District. That earlier business helped him develop relationships with customers who subsequently followed him to Clement Street. A 2008 article in 7x7 magazine described regular customers who had known Makiyama through his restaurants for more than a decade, demonstrating that Oyaji's following was built partly upon relationships established before the Outer Richmond location opened.

The restaurant developed during a period when San Francisco's Japanese dining scene was expanding beyond familiar sushi bars and more formal restaurants. Izakaya-style establishments were gaining visibility, offering menus organized around small plates, grilled foods, shared dishes, and drinks. Oyaji was among the earlier restaurants recognized for presenting this style of dining to a broad San Francisco audience.

By October 2007, food writer Marcia Gagliardi had featured Oyaji in her influential Tablehopper publication, describing it as an established destination at a time when newer izakaya-inspired restaurants were opening around the city. Her review emphasized the restaurant's unusually broad selection of cooked Japanese dishes, the appeal of visiting with a group, and the personality of its owner. This coverage established Oyaji as more than a neighborhood sushi restaurant and helped document its position within the evolution of Japanese dining in San Francisco.

Location in San Francisco's Outer Richmond District

Oyaji's longtime address was 3123 Clement Street, San Francisco, California 94121, near the intersection of Clement Street and 32nd Avenue. The location is in the western portion of the Richmond District, an area characterized by residential streets, independent restaurants, neighborhood businesses, and relatively easy access to San Francisco's Pacific coastline.

The restaurant's location placed it near several important recreational and cultural destinations. The Legion of Honor, an art museum overlooking Lincoln Park, is situated to the northwest. Lands End, known for its coastal trails and views toward the Golden Gate, is also nearby. Visitors exploring these attractions could incorporate a meal in the surrounding Richmond District into their plans, while neighborhood residents could enjoy Japanese dining without traveling to downtown San Francisco or Japantown.

Clement Street has long been associated with a diverse collection of Asian restaurants, markets, and other independently operated businesses. Although the most concentrated commercial activity is farther east, the Outer Richmond portion of Clement Street has its own assortment of neighborhood establishments. Oyaji contributed to this environment by offering Japanese tavern-style cooking rather than concentrating exclusively on sushi or conventional combination dinners.

The restaurant's location was also documented in official San Francisco planning records. A city planning property inventory associated with a 2019 application identified New Oyaji at 3123 Clement Street, confirming that the restaurant name remained associated with the property several years after Makiyama's departure. That record provides independent documentation of the business's presence during the period following the ownership transition.

Hideki Makiyama and the Restaurant's Original Identity

Hideki Makiyama was central to Oyaji's reputation. He was not simply the person who owned the business; his behavior, cooking, and relationships with customers became integral parts of the restaurant's public identity. Contemporary restaurant coverage repeatedly described him as a larger-than-life character who interacted directly with diners, shared drinks, and brought an unusually informal personality to the dining room.

Makiyama's hospitality could be generous and entertaining, particularly for regular customers familiar with his sense of humor. However, contemporary accounts also described sexually suggestive jokes, excessive drinking, and behavior that some guests considered inappropriate. These reports are important to understanding the restaurant's history because Oyaji's notoriety was not based entirely on its food. The owner's conduct became a recurring subject in restaurant reviews, sometimes attracting customers who enjoyed the unpredictability while discouraging others who preferred a quieter dining experience.

The August 2008 article in 7x7, titled Oyaji: Where Hideki-san Knows Your Name, captured the restaurant's unusual atmosphere. It described a chef-owner who was recognized for his knowledge of fish as well as his theatrical personality. The article also highlighted customers who had followed him from Saji, illustrating the importance of personal relationships in building the business.

The restaurant's name reinforced this identity. In Japanese, oyaji is an informal word for father or an older man, sometimes carrying an affectionate, gruff, or mildly derogatory connotation depending on the context. It does not literally mean "dirty old man," although that interpretation appeared in some early restaurant commentary because of Makiyama's behavior. The distinction is useful because the restaurant's name became closely associated with the owner's public persona.

Despite the attention given to Makiyama's antics, Oyaji's reputation rested substantially on its cooking. The restaurant offered dishes that were less commonly encountered in mainstream American sushi restaurants, and its customers frequently praised the opportunity to explore a broad selection of Japanese preparations. The combination of culinary credibility and personal eccentricity made the establishment memorable within San Francisco's restaurant community.

The Traditional Japanese Izakaya Dining Experience

Oyaji's culinary approach was rooted in the Japanese izakaya tradition, which emphasizes informal social dining accompanied by drinks and a variety of relatively small dishes. Unlike a restaurant organized around individual appetizers and main courses, an izakaya encourages diners to order multiple items for the table, sample different preparations, and continue eating throughout an extended gathering.

This format influenced both the restaurant's menu and its atmosphere. Customers could begin with edamame, pickled vegetables, or sashimi, continue with grilled skewers and fried dishes, and finish with rice, noodles, or additional sushi. Beer, sake, and shochu complemented the food, while the sharing format encouraged conversation and experimentation.

Oyaji distinguished itself from restaurants that treated sushi as the principal attraction. Although its sushi selection was extensive, the cooked dishes were equally important. Japanese comfort foods, grilled meats, seafood preparations, tofu dishes, and unusual ingredients made the menu appealing to customers interested in exploring Japanese cuisine beyond familiar California rolls and teriyaki.

The restaurant's izakaya identity also explains some of the differences in customer expectations. Diners accustomed to large individual entrées sometimes found the portions small, while customers familiar with Japanese tavern dining understood that the experience involved ordering several plates. A meal could be relatively inexpensive when shared among friends, but costs could rise when customers ordered numerous sushi selections, premium seafood, and drinks.

Sushi, Sashimi, and Specialty Rolls

Oyaji offered an extensive sushi menu that balanced traditional Japanese selections with creative rolls designed for American tastes. Its nigiri included familiar fish such as tuna, salmon, yellowtail, shrimp, eel, and halibut, alongside selections such as sea urchin, giant clam, fatty tuna, sweet shrimp, scallop, mackerel, and salmon roe. The breadth of this assortment helped establish Oyaji as a serious sushi destination even though its overall identity was rooted in izakaya dining.

The restaurant's specialty rolls demonstrated a willingness to combine conventional sushi ingredients with richer sauces, tempura textures, and imaginative combinations. Among its historical offerings were the Crunchy Wedding roll, made with spicy yellowtail, avocado, and tempura batter; the Stirling roll, combining shrimp tempura, crab, avocado, spicy mayonnaise, and fish roe; and the Spicy Scallop Hand Roll, which paired scallops with spicy mayonnaise.

Other combinations included the Oyaji roll, featuring eel, crab, avocado, and fish roe, and the Rainbow roll, combining several varieties of fish. The restaurant also offered more unusual creations, including deep-fried rolls and combinations incorporating grilled albacore, garlic, eel sauce, and shiso leaf.

An April 2010 review by Paul Reidinger in the San Francisco Bay Guardian examined the sushi experience in detail. Reidinger described the visual appeal of the sushi counter, where customers could observe the chef preparing rolls and hand rolls directly in front of them. His assessment was generally favorable, although he found some dishes more successful than others. The review also identified several of Oyaji's specialty rolls, providing an independent record of the menu and its presentation during the original ownership period.

Sushi remained an important part of the restaurant following the 2014 ownership transition. Contemporary reporting indicated that the new management intended to expand the nigiri and maki selections, partly because some of Makiyama's distinctive recipes would not continue unchanged. Later customer accounts described a menu that appeared to include more sushi while retaining familiar izakaya dishes.

Signature Small Plates, Grilled Dishes, and Japanese Comfort Food

The cooked-food menu was one of Oyaji's most important distinguishing features. Several dishes attracted repeated attention in restaurant reviews, particularly preparations that were less familiar to customers whose experience with Japanese food centered on sushi.

Ankimo, or monkfish liver, was among the restaurant's most frequently praised specialties. Often served with ponzu, daikon, and other accompaniments, ankimo has a rich texture that contrasts with the acidity of its dressing. The restaurant's version received favorable attention from professional reviewers, including GAYOT, which specifically recommended the dish in its restaurant coverage.

Buta no kakuni, a preparation of slowly braised pork belly, was another recognized specialty. The meat was served with Japanese mustard, providing a sharp contrast to the richness of the pork. This dish illustrated Oyaji's emphasis on traditional Japanese comfort food rather than relying entirely on seafood.

The grilled selections were similarly varied. Kushiyaki, a general term for grilled skewered foods, included chicken, pork, beef tongue, squid, and vegetables. The menu also featured yakitori, or grilled chicken skewers, and additional preparations involving mushrooms, eggplant, and other vegetables. These dishes were particularly well suited to the restaurant's social dining format because customers could order several skewers and share them.

Other historical specialties included kani cream korokke, deep-fried crab croquettes with a creamy filling; agedashi tofu, deep-fried tofu served in a savory broth or sauce; and grilled onigiri, rice balls cooked until their exterior developed a crisp texture. Oyaji also offered dishes involving burdock root, seaweed, fermented soybeans, and other ingredients that provided a broader introduction to everyday Japanese cooking.

The restaurant's menu was not limited to appetizers. Tonkotsu ramen, prepared with a pork-bone broth and toppings such as chashu pork, egg, bamboo shoots, seaweed, corn, and green onions, provided a more substantial option. Rice dishes, salads, and occasional specials further expanded the selection.

For vegetarians, historical menus included vegetable tempura, tofu preparations, spinach with sesame sauce, cucumber salads, simmered vegetables, and vegetable sushi rolls. However, diners with strict dietary requirements would need to confirm ingredients, since Japanese broths and sauces sometimes contain fish-based seasonings even when the principal ingredients are vegetables.

Prices, Value, and the Restaurant's Accessibility

One of Oyaji's strengths during its original years was the ability to sample a wide range of Japanese dishes without committing to an expensive tasting menu. In her 2007 Tablehopper review, Marcia Gagliardi described numerous small plates priced in the approximate range of $4 to $7, with larger specialties costing somewhat more. The publication's restaurant listing placed small plates within a broader historical range of approximately $3.50 to $14.

Examples from that period included crab croquettes at $7, jellyfish salad at $4, pork belly at $7.50, and grilled cod in sake lees at $10. These historical prices illustrate how the restaurant encouraged experimentation. A customer could try an unfamiliar dish without making it the centerpiece of an expensive meal.

Gagliardi also described the possibility of a group enjoying a substantial assortment of dishes for approximately $40 per person or less, although the final cost depended on drinks and sushi orders. This combination of variety, informality, and relative affordability contributed to Oyaji's popularity with groups.

Following the change in ownership, customer reviews continued to mention value, although opinions differed about portion sizes and overall satisfaction. Some diners considered the food reasonably priced compared with more expensive sushi restaurants, while others felt that the small portions made a complete meal costly. These differences partly reflect the nature of izakaya dining, where customers assemble a meal from several dishes rather than receiving a single large entrée.

Later online menu listings show how the restaurant's offerings evolved. Allmenus includes an Oyaji izakaya menu featuring grilled chicken, pork belly, mushrooms, shishito peppers, tofu hot pot, and rice dishes. Zmenu also maintains a New Oyaji listing, although its displayed hours were last updated in January 2024. These third-party resources are useful for understanding later menu development, but their prices and availability should not be treated as verified current information.

The Restaurant's Interior, Atmosphere, and Service

Oyaji's physical setting reinforced its neighborhood character. Rather than presenting an elaborate or luxurious dining room, the restaurant emphasized a relatively modest storefront interior, with tables for groups and a sushi counter where guests could watch the chefs work.

The San Francisco Bay Guardian described an L-shaped sushi bar constructed with light-colored wood and glass, overhead beams arranged in a grid, and subdued lighting. The atmosphere was lively, with customers gathering around tables and the counter. The ability to watch sushi preparation added an element of direct interaction between diners and kitchen staff.

During Makiyama's ownership, the restaurant could become particularly animated as the evening progressed. Regular customers were familiar with his jokes, interactions, and willingness to participate in the social atmosphere. For some visitors, this was a major attraction. Others considered the experience distracting or uncomfortable, especially when the owner's behavior became excessively personal.

Service also received mixed commentary. Some early reviewers described overwhelmed servers and recommended ordering food gradually rather than placing an entire order at once. Other customers praised the hospitality and friendliness of the staff. Such differences are unsurprising in a relatively small restaurant where the atmosphere and pace could vary considerably depending on the evening.

The later New Oyaji operation was often described as quieter and more conventional. Some customers appreciated being able to enjoy the food without the unpredictable behavior associated with the original owner. Others missed the energy and personal attention that had made the restaurant distinctive.

The 2014 Ownership Transition and New Oyaji Restaurant

The most significant turning point in Oyaji's history occurred in June 2014, when Hideki Makiyama ended his tenure as chef-owner. Tablehopper reported the change on July 1, 2014, and Eater San Francisco followed with its own coverage on July 3. Both publications identified Masa Kumagai as the incoming owner.

Kumagai was not a stranger to the restaurant. According to Tablehopper, he had worked for Makiyama approximately eight years earlier, providing a connection between the original operation and the new management. He was described as an Osaka native, bringing his own Japanese culinary background to the business.

The transition required a temporary closure while licensing and inspections were addressed. The restaurant also faced decisions about which dishes to retain because several preparations had been associated with Makiyama's personal recipes. Contemporary reports anticipated an expanded sushi menu, particularly additional nigiri and maki offerings.

Makiyama was reportedly planning to return to Japan and hoped to open another restaurant there. Contemporary accounts also mentioned the possibility of a smaller future operation in San Francisco, but the available reporting does not establish that such a venture materialized.

The renamed New Oyaji continued at the same Clement Street address. Its survival beyond the ownership change is documented through customer reviews, third-party restaurant listings, and the San Francisco planning inventory that identified the business in 2019.

The transition illustrates a challenge faced by restaurants whose identities become closely associated with a founder. Makiyama had built an establishment recognized for both its food and his personal involvement. Kumagai inherited a known location and established clientele, but also faced expectations shaped by more than a decade of distinctive management. The new operation had to preserve enough of the original restaurant's appeal while developing a sustainable identity of its own.

Customer Reviews and the Restaurant's Changing Reputation

Oyaji attracted a substantial body of customer commentary during its original years and following the ownership change. The reviews provide insight into what customers valued, how they experienced the restaurant, and why opinions sometimes differed. They also show how the establishment appealed to different audiences, from Japanese expatriates familiar with izakaya dining to San Francisco residents discovering unfamiliar dishes.

Early reviews frequently emphasized the authenticity and variety of the cooked dishes. A 2007 Tablehopper review praised the opportunities for adventurous ordering and the appeal of gathering with friends. Reviews from 2009 described enthusiastic group dining experiences, with customers appreciating the quality of the fish, the restaurant's hospitality, and the sense of participating in a traditional Japanese social occasion. A 2013 TripAdvisor review similarly highlighted Oyaji's selection of Japanese dishes beyond sushi, an important distinction for customers who wanted a broader culinary experience.

After the ownership change, reactions became more varied. A detailed May 2017 Yelp review praised the continuity of the restaurant's layout, friendly service, and familiar izakaya offerings. The reviewer particularly enjoyed the ankimo, beef tongue skewers, and scallop nigiri, although some other dishes were less successful. The overall assessment suggested that New Oyaji had retained much of the character that made the original restaurant appealing.

Another positive review from February 2018 described the restaurant as an excellent neighborhood destination for sushi, emphasizing its reasonable prices, welcoming staff, and relatively quiet weekday atmosphere. The customer appreciated the ability to watch the sushi chef work and considered the restaurant a strong alternative to more expensive establishments.

Not all customers agreed. Some longtime patrons criticized the new operation for changes in food preparation, service, and consistency. A November 2017 review expressed disappointment with the food and the experience compared with earlier visits, while a January 2018 review complained about slow service, small portions, and the quality of particular seafood dishes. Some reviews also speculated about employees' nationalities, but such speculation is not reliable evidence of culinary training, ownership, or authenticity.

TripAdvisor reviews from the same period provide additional perspectives. Customers praised grilled onigiri, tempura, sashimi, and casual dining, while occasional complaints concerned billing practices or service. The overall historical record suggests that New Oyaji retained a following but no longer generated the same uniform expectations associated with the original restaurant.

These reviews should be understood within their historical context. They describe individual experiences from particular years rather than establishing the restaurant's present quality or operating conditions.

Professional Recognition, Awards, and Food Media Coverage

Oyaji received meaningful attention from established San Francisco food publications, although independently verified evidence of major national restaurant awards is limited. Its recognition came primarily through reviews, editorial recommendations, and its reputation among people familiar with Japanese cuisine.

GAYOT featured Oyaji in its restaurant coverage, assigning it a rating of 13 out of 20 and describing the establishment as a Japanese restaurant specializing in sushi and traditional small plates. Its review highlighted Makiyama's previous connection to Saji and recommended specialties such as monkfish liver and braised pork belly. This coverage is significant because it evaluated the restaurant's cooking rather than concentrating on the owner's unusual personality.

The San Francisco Bay Guardian also reviewed Oyaji in April 2010. Paul Reidinger's article examined the sushi counter, restaurant design, and specialty rolls. The review identified Oyaji as a Zagat-rated establishment, providing evidence of recognition beyond neighborhood word of mouth. Reidinger's observations were subsequently discussed in Eater San Francisco, extending the restaurant's visibility among local food readers.

Tablehopper was particularly influential in documenting Oyaji's history. Its 2007 review established the restaurant's reputation as an early izakaya destination, while later coverage reported its lunch service and the 2014 ownership transition. The publication's attention over several years demonstrates that Oyaji remained relevant to San Francisco's dining conversation rather than appearing only briefly in restaurant coverage.

The 2008 feature in 7x7 magazine offered a different perspective, focusing on Makiyama's relationships with regular customers and the social experience of dining at Oyaji. Together, these publications created a detailed record of a restaurant whose appeal extended beyond its menu.

Although the restaurant's historical recognition is well documented, there is insufficient independent evidence to attribute Michelin stars, James Beard Awards, or other major national honors to Oyaji. Its importance is better understood through its sustained local press coverage, established customer following, and contribution to the popularity of Japanese tavern-style dining.

Oyaji's Popularity and Its Place in San Francisco's Japanese Dining Scene

Oyaji's popularity developed through a combination of customer loyalty, recommendations, distinctive food, and media attention. The restaurant was not situated in one of San Francisco's most heavily visited dining districts, yet it attracted customers willing to travel to the Outer Richmond specifically for its menu and atmosphere.

The restaurant's following included Japanese customers, residents of the Richmond District, people who had previously visited Makiyama's Marina District restaurant, and diners interested in Japanese food beyond conventional sushi. Its ability to attract different groups helped distinguish it from establishments focused primarily on tourists or a narrow specialty.

The original restaurant also benefited from the growing interest in izakaya dining during the 2000s. As more San Francisco restaurants adopted Japanese small-plate formats, Oyaji was recognized as an established example of the tradition. Its menu demonstrated that Japanese cuisine could be approachable, varied, and social without relying on elaborate presentation or expensive ingredients.

An additional measure of its popularity was the attention devoted to its ownership transition. The sale was reported by both Tablehopper and Eater, suggesting that the change mattered to the local restaurant community. The continued appearance of reviews several years later indicates that the establishment retained a customer base after Makiyama's departure.

However, historical popularity should not be confused with verified contemporary traffic. Publicly available information does not establish OyajiRestaurant.com's current monthly visitors, search rankings, or restaurant sales. The website's significance is primarily as a historical resource associated with a recognizable San Francisco restaurant.

Cultural and Social Significance

Oyaji's broader importance lies in its representation of Japanese izakaya culture within an American urban setting. The izakaya tradition places considerable emphasis on informal hospitality, shared dishes, and conversation, creating an experience different from formal restaurant dining. Oyaji introduced many customers to this approach while providing familiar food and social customs for diners who had lived in Japan.

The restaurant's menu also encouraged culinary exploration. Ingredients such as monkfish liver, fermented soybeans, burdock root, grilled fish cheeks, and various seafood preparations were offered alongside familiar sushi rolls. This mixture made it possible for adventurous customers to experiment while less experienced diners could order recognizable dishes.

Oyaji also illustrates the importance of independent neighborhood restaurants in San Francisco's cultural landscape. Its location away from the downtown dining districts did not prevent it from becoming a destination. Instead, the restaurant drew attention to the Outer Richmond as a place where customers could find distinctive international cooking and personally operated businesses.

The restaurant's history further demonstrates how food establishments can become social institutions through the relationships they create. Makiyama's personality was controversial, but his direct involvement with customers contributed to the restaurant's identity. The transition to new ownership revealed how strongly some customers associated the experience with a particular individual.

New Oyaji's subsequent history represents another aspect of neighborhood restaurant culture: continuity through change. A restaurant can retain its location, name recognition, and much of its menu while gradually developing a different atmosphere. Customer reactions to New Oyaji show how difficult it can be to balance nostalgia with the practical realities of operating a business under new management.

OyajiRestaurant.com as a Historical Website

OyajiRestaurant.com is notable because it preserves information about the restaurant's early identity rather than functioning solely as a conventional contemporary restaurant website. The site identifies itself with the period around 2005 and acknowledges that the original website was never fully completed. Its surviving content includes historical menus, descriptions of the restaurant, reviews, and information about the 2014 ownership change.

This makes the domain useful to readers researching San Francisco restaurant history, Japanese dining, and the development of the city's izakaya scene. The menu records are especially valuable because they document dishes and combinations associated with the original operation. Historical restaurant menus can disappear when businesses change ownership, redesign websites, or discontinue particular recipes.

The website also preserves the distinction between Oyaji under Makiyama and the later New Oyaji operation. That distinction is important because the two periods were connected by location and culinary tradition but differed in management and atmosphere.

For researchers, the website is best used alongside contemporary reporting from independent publications. Tablehopper, 7x7, the San Francisco Bay Guardian, Eater, and GAYOT provide external perspectives that help establish the restaurant's reputation and history. San Francisco municipal planning records offer additional confirmation of the business's location during the New Oyaji period.

Archived website material and historical reviews are not substitutes for current restaurant information. The original hours, menu prices, and service descriptions may no longer apply. More recent third-party listings continue to identify Oyaji at the Clement Street address, but some contain outdated hours or indicate that online ordering is unavailable. Those discrepancies prevent a definitive conclusion about its November 2026 operating status from the available evidence.

The Continuing Legacy of Oyaji Restaurant

Oyaji's history provides a distinctive example of how an independent restaurant can influence a city's culinary culture without becoming a large business or accumulating prestigious national awards. Its reputation developed through traditional cooking, a broad selection of Japanese dishes, a social dining format, and the memorable personality of its founder.

The restaurant's original success depended on more than sushi. Customers came for grilled skewers, pork belly, monkfish liver, tofu, ramen, and other Japanese specialties that encouraged shared meals and exploration. The izakaya format made the restaurant particularly appealing to groups, while the Outer Richmond location gave it a recognizable neighborhood identity.

The 2014 ownership change marked the end of one chapter and the beginning of another. Masa Kumagai inherited an established business with a devoted following and introduced changes that created a somewhat different dining experience. Customer reviews demonstrate that the transition produced both appreciation and disappointment, reflecting the difficulties of preserving a restaurant's identity after a charismatic founder leaves.

OyajiRestaurant.com preserves much of this story. Its historical menus and restaurant accounts offer a window into San Francisco's Japanese dining scene during the 2000s, while independent reporting provides a broader understanding of the people, food, and circumstances that shaped the establishment.

Ultimately, Oyaji's significance comes from its role as a neighborhood gathering place that helped introduce and sustain interest in Japanese izakaya dining. Its combination of traditional food, informal hospitality, and colorful history makes it a memorable part of San Francisco's restaurant heritage.

 



OyajiRestaurant.com